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Search Engine Optimization | What is SEO and How it Works ?



Hello friends, In the digital marketing era, as we all often listen to a popular word SEO, it stands for Search Engine Optimization, but many people don’t know what is SEO and How SEO works? 

Search Engine Optimization is a very important process in the Digital Marketing field. without SEO you can’t rank your website in the Search Engine. 

Because search engine work according to the algorithm, and SEO helps you to create your webpage according to that algorithms and rank your website 1st page of search engine.

if your website ranks 1st page of the search engine so automatically your business successfully grows by organic traffic. So let’s see what is SEO and how it works?

What is SEO ?

Search Engine Optimization is the Process of arranging website and website content according to the search engine algorithm, so that google easily crawling your website and rank it fast in the search engine, its called organic ranking.

SEO is a technical process, it is a combination of web content, blog Title, keywords planning, Keywords stuffing, Keyword Density, internal links, and outbound link, that all depend on your main Keyword.

Search engine optimization is the process of creating a web page or blog according to search engine algorithms so that its very easy to find, fast and easy to crawl, and easy to index or categorize on any search engine (like Google, Bing, yahoo).

It’s about helping your customers to find out your business from among a thousand other companies in an organic way. 

What is SEO-Search Engine Optimization- DWB

5 Steps of Search Engine Optimization | How SEO works? –

1. Topic or Niche- The first step of SEO is selecting the topic, that you want to write on your website.if you want to make a blog so you have to select a blog topic according to your niche. if you have services provided a business website so you have to choose a topic according to your services.

The topic or niche selection fully depends on your interest,  business, and your skills, so select topics relevant to your blog, services, or your business.

2. Keyword Research-Keyword Research is the second step of SEO and it is a very important step for SEO. Keywords are the combinations of the words or phrases like the title, which represent your content and help to find out your website content online on the search engine. 

Keyword research is the process to find out the combination of the words relevant to your topic, which are more trending or more searchable on the search engine. for keyword research you can use more popular tools like Keyword Planner, Keywords Everywhere, Google Trend, etc. that tools help you to research the best keywords.

The keyword must be well researched and carefully chosen for the relevant topic. Remember to try to choose high searchable and low or medium competition of keywords. It ranks fast and easily compares to the high competition keywords.

There is some type of keywords such as short-tail keywords (what is SEO?), long-tail keywords (what is Search engine optimization in digital marketing?), and GIO targeting Keywords (Best Digital Marketing training center in Dubai UAE).

3.Content Writing- Content Writing is the 3rd step of search engine optimization. Content writing is fully dependent on your focus Keyword and topic. When you Write the Content, you must be implemented some points very carefully such as –

  • Your content should be relevant to your keyword.
  • Focus Keyword should be in the title.
  • Focus Keyword should be included in the page URL. 
  • Most Important is to Write Unique and Quality Content. It is necessary for good SEO.
  • Content should be above 500 words.
  • Write easy to Understable and readable content.
  • Use at list 3 to 4-time Focus Keyword in the content.
  • Use at list one image between your content, and set focus keyword as the alt tag of the image.
  • Insert the featured image & set the alt tag as a Focus Keyword.
  • Must Use internal links and outbound links in your content.
  • Set H1, H2, H3 heading, and try to use focus keyword including in the heading.

If you write content according to the above points, So that process is called On-Page SEO.here you can see what are the essential things, that you must have to do for SEO. With the help of the Yoast Plugin, you can figure out your On-Page  SEO score and make your content SEO friendly.

4. Indexing URL- Now we can assume you prepared your content according to the above steps and publish it. After publishing your content we have to inform search engines, that index my content or page in the search engine.

Indexing URL is the 4th step of SEO, it’s also a very important step because without indexing the URL search engine not crawl your content or page, and then your page not rank on the search engine. For indexing URL you have to use Google Search Console or Web Master Tool with the help of this you can indexing page URL and also get a page analysis report.

5. Link building- Link building is the 5th last important step of SEO. Link building is part of Off-Page SEO. here we submit our page URL, keyword, content on the third-party websites, who allow submitting other website URLs.

Link building includes many types of link submissions like Blog Commenting, Business Listing, Forums Posting, Classified submission, Directory submission, Guest Posting, Article Submission, Image sharing, RSS directory Submission, etc there are many types of link submission according to your webpage.

you can find out that submission site on direct search on google, or some websites provide all submission links on one page you can visit microadia.net for all types of link building submissions.

Here you learn about Search Engine Optimization, what is SEO, and how it works? Hope you get meaning full information about SEO by Digiworldbussiness, We will try to give you more tips & tricks of digital marketing.

Digital Marketing for Business Growth



In this digital era, every Entrepreneur using Digital Marketing for Business Growth. Business growth is all about marketing strategies. Business marketing strategies are the ways to know that how can an entrepreneur selling their products or services to other companies, organizations, or direct customers. A wise entrepreneur keeps a separate budget for business marketing and uses a smart way of Marketing.

Basically, there are two varieties of strategies use for business marketing- traditional marketing and digital marketing

Traditional Marketing is the conventional way of selling products or services. In Traditional marketing, you may have to wait for weeks or months for the result before taking any action to boost your business. This marketing includes- ads in newspapers, magazines, radio, television, advertising boards etc.

Digital Marketing is the smart way of business marketing in this era, Digital marketing or online marketing includes- Search Engine Optimization, Content Creation, Social Media Marketing like Facebook, Instagram, Twitter or LinkedIn, blogs, paid pop-ups, Email marketing, etc for business growth. In digital marketing, you can track real-time results. Within a minute you can count a number of visitors, active visitors in the daytime, conversion rate, and check the leading traffic. you can change, edit, or adjust the content on a daily basis, and grow your business very fast.

Digital Marketing for Business Growth

How Digital marketing help for business growth

in today’s modern technologies, digital marketing strategies play a very important role in businesses’ growth, survival, and competition. rather than counting on traditional methods like magazines, newspapers, or billboards.

if you do compare digital marketing to traditional marketing so you can see digital marketing gives you very fast and real-time results.try to make a strong and good strategy of digital marketing for business growth and take your business on new heights. 

Use of Digital marketing for business growth-

Smart digital Schemes Digital Marketing can target more audiences and drive traffic on your website.it help to implement the proper paramount marketing plan for daily traffic to the website to convert traffic into profitable deals or sales.

Easy to Target Audience- The main advantage of digital marketing is easy to target the right audience. for any business growth, the right target audience is the essential foundation for any advertising campaign. If there is a mistake at this stage, it directly affected your business growth. Digital marketing gives you the advantage to run cast -effective campaigns, driving online sales, increasing brand loyalty, and target right audience along with selective age group, location, and more filters.

Simple Analytic –Digital Marketing provides you the real and updated data So you can easily identify audience interest in the market and according to that you can create new market strategies and grow your business. Google Analytics is the best platform to know audience interest, track traffic, analyze profit, conversion rate, and more about your website visiting pages, visitor information etc.

Generate Better Revenues-Digital Marketing provides you a better opportunity to grow your business with market trends and generate profitable revenue and ROI(Return of investment) using Social media marketing, Email Marketing, Search engine marketing with the right target audience.

Easy to RemarketingDigital Marketing gives the facility to target your existing audience and boost your business easily. Remarketing helps you to introduce your new product to your existing audience. With the help of Remarketing, you can grow your business, establish a long time relationship and loyalty with your audience, and gain trust on your brand. Google Ads, Google Analytics, Google Tag Manager are the best platform for Remarketing.

Small Budget Big Profit- With the help of digital marketing you can reach your right targeting audience in a small budget and generate profitable revenue in minimum time and the best part is you can do it all things by sitting in one place. this Digital marketing for business growth benefits like “icing on the cake”. 

So, here you can see how digital marketing help to grow your business. In the world, every entrepreneur wants to take his business to new heights.

so use Digital Marketing for Business Growth and explore a new sense of business with digiwordbusiness.